The reality is that in 2013 Spanish property sales are on the increase and in large numbers but the number of internet registrations and enquiries are down and the quality is very poor compared with 2012. So the obvious question is why?
I could see something different was happening as early as January 2 this year. December is normally the quietest month of the year and January normally one of the busiest. However this year where we normally see a tenfold jump in enquiries it was very minimal. Also agents sending us clients from their own website and portals had the same problem less enquiries and very poor quality enquiries. By poor I mean clients with unrealistic expectations as to what their money could buy them, especially in Marbella. This has carried on throughout the year and right now it’s even worse. Interestingly it’s across all languages except French where the enquiry levels are actually up and are of a vastly higher quality than the other languages.
The number of visitors to our various websites has actually increased but the registrations haven’t but sales in the market place have so where are those sales coming from? They are coming from 3 major sources number one is other international agents who recommend their clients to us. Secondly are existing clients of ours and thirdly referrals from clients who were very happy with the service they got from us when they bought. Internet enquiries are a distant 4th. Having spoken to a lot of fellow agents this is very much the case. There is also another factor in that a lot of people have already bought and taken advantage of the market so they are obviously no longer looking.
The big question is how much longer will this continue for and what does the small real estate agent in Spain do now they can’t get clients from the internet?
Interesting times ahead.